Although the Met Gala serves as a branding event for Vogue, it has long accepted sponsorships from the tech giants that have threatened the very survival of legacy media publications.
Jeff Bezos, the Amazon founder, appeared as the ball’s honorary chair in 2012. Four years later, when Apple was a Met Gala sponsor, its chief executive, Tim Cook, showed up in tux and tails. And Instagram supplied cash in 2022.
The 2024 event is sponsored, in part, by TikTok, the social media goliath whose future looks murkier than that of Condé Nast, the publisher of Vogue, The New Yorker and other magazines, which has laid off employees and shuttered or sold off some of its publications in recent years.
TikTok found itself in jeopardy last month, when President Biden signed a bill that gave ByteDance, the Chinese company that owns TikTok, nine months to sell off the app or face a ban in the United States. In the wake of that political firestorm, Shou Chew, the 41-year-old chief executive of TikTok, is expected to join dozens of celebrity guests at the Metropolitan Museum of Art in Manhattan on Monday evening.
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